About Sustainability
Sustainability is a key pillar in building resilient communities and protecting the environment for future generations. The United Nations Sustainable Development Goals (SDGs) provide a global framework that guides organizations toward responsible and sustainable practices.
In the home appliances sector, sustainability plays a crucial role in reducing energy consumption, conserving natural resources, and improving everyday life. Companies are increasingly adopting innovative technologies, energy-efficient products, and environmentally responsible operations to support a greener future.
Haider Murad Group is committed to contributing to a more sustainable world through responsible business practices and high-quality home appliance solutions. The company focuses on offering energy-efficient products that help customers reduce their environmental footprint while maintaining comfort and performance.
Through continuous improvement, strategic partnerships, and a strong commitment to environmental responsibility, Haider Murad Group aims to promote sustainable living across households and communities. By empowering customers with smarter and more efficient choices, the company plays an active role in supporting national and global sustainability goals.
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Objectives and Targets
- Reduce fuel consumption across transportation and logistics operations by adopting more energy-efficient and low-emission solutions.
- Expand the portfolio of energy-efficient and environmentally friendly home appliances, while driving innovation in sustainable product design.
- Optimize water usage in operational processes and promote the adoption of water-saving technologies.
- Minimize solid waste generated from operations and increase recycling and reuse practices across facilities and supply chains.
- Lower carbon emissions associated with energy consumption in showrooms, warehouses, and distribution activities.
- Comply with national and international environmental standards, and align practices with the Sustainable Development Goals (SDGs) set by the United Nations.
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Sustainable Development Goals (SDGs) at Haider Murad Group
Haider Murad Group is committed to supporting the Sustainable Development Goals (SDGs) across its operations and business activities. The company actively works to integrate sustainability into its supply chain, product offerings, and corporate practices.
By building strong relationships with local, regional, and global partners, and aligning with the framework set by the United Nations, Haider Murad Group contributes to advancing responsible consumption, energy efficiency, and environmental protection.
Through continuous collaboration and innovation, the company strives to create long-term value while promoting sustainable development within the communities it serves.

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Sustainability Operation
Performance measures and continuous improvement are the components necessary to translate sustainable corporate strategies into sustainable operations, using an integrated quality, environmental, and safety management system. Operational sustainability from the ecological standpoint refers to a company’s ability to use natural resources at its current pace without depleting the resources it relies upon. Global ecoefficiency exists when delivering goods and services minimizes the effects on the environment. Ecological sustainability looks at a company’s use of natural resources, recycling and waste reduction through the production and sales process.
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The planet earth is our home. Appliances take irreplaceable roles in them, so choosing the right one is crucial. Even more so because they can be quite consuming and affect our monthly bills as well as cause a burden to the environment. To make your home more sustainable, there are some things to keep in mind when choosing the appliances.
1. Energy efficiency
All appliances need electricity. But not all of them consume the same amount. This is why it is important to check the energy labels and pick a model that will not make your bills go through the roof. At Haider Murad Group we are providing Green Touch appliances from SHARP, Candy, Hoover, Gorenje, Frigidaire, Glem Gas, Izola, and Goblin that are very energy efficient and make a big difference. for example washing machines and dryers we provide can help you save up to 68 % of energy, dishwashers up to 50 %, refrigerators up to 65 % and cooking appliances up to 15 %. This makes them a great saving addition to your home.
2. Using less resources
Energy is not the only resource appliances use. It is therefore important to also pay attention to the amount of water the cleaning appliances need. GreenTouch washing machines consume up to 45 % less water, while dishwashers use up to 28 % less of it.
3. Lifespan
You will want to rely on the appliance that it will do a good job and keep on doing so for a long time and without failures. It is therefore important to look for a reliable and high-quality one. At Haider Murad Group we take quality very seriously and create products that help you simplify your life for a long time. This is why all our major domestic appliances have a one year warranty and more for it or some of its parts.
4. Materials
The materials the appliance is made of result in the quality of the work it does as well as the lifespan. Look for high-quality materials that can be recycled and are recycled. GreenTouch appliances are made of recycled materials and are up to 95 % recyclable, making them a reliable and nature-friendly option.
5. Packaging
Appliances require packaging so that they can be safely delivered to your home. However, once you start unpacking them you quickly realize you end up with a lot of waste. This is why it is so important that the packaging can be reused. Green Touch appliances come in packaging that is up to 100 % recyclable and have reduced printed manuals that are 67 % less bulky.
6. Don’t compromise on quality
With all said, choosing a sustainable appliance should not come at the cost of quality. Look for appliances that are not only energy-efficient, but also highly efficient at their job. our products are a Great example of that, because we provide Green Touch appliances that are reliable and boast with sustainable functions and long life-span, with exceptional test results that show they last at least up to 10 years. Since they are made in Europe they are reaching high European standards from R&D to production departments. They are great proof of our mission to simplify your life, and we are proud to keep on producing products that make everything easier – from chores to sustainable living.
